My Process & The Client

This is a brief step by step breakdown of how I create a logo and brand identity with input and guidelines from a client. If you scroll down passed the text, there is a photo guide of each refinement and draft of the "Insight Junkie" brand and logo imagery. Step by step details can be found below. The following is from final product and logo creation, working backwards through drafts and conception.

square thumbnail podcast insight.jpg
insight junkie model shirt.jpg
insight junkie hat.jpg
insight junkie mug.jpg
insight 8 to 3 double resoluction.jpg
Screen Shot 2016-01-20 at 8.02.25 PM.png
final insight head outline purp black penh.jpg
color comps insight junkie.jpg
simpler insight bw.jpg
insight hand writing busy.jpg
Screen Shot 2016-01-18 at 3.38.53 PM.png
complex insight question.jpg
insight junkie brain question illustration.jpg
insane detail insight hand font.jpg
insight busy head.jpg